The Jobs-To-Be-Done Persona

Product Hive • Salt Lake City, USA

200
People

Jeff Whitlock

Co-Founder & CEO at Unbird

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Talk summary

Everyone has an opinion about personas. Some swear by them, while others question their value entirely. Come hear a new take on personas that borrows from Clayton Christensen's "jobs to be done" theory to make it clear why users are buying/using your product while also establishing the human empathy required to build great products.

About this talk

Type

Keynote

Date

On April 26th, 2018

Event

Product Hive (go to website)

Location

Salt Lake City, United States of America

Audience size

In front of 200 people