The Jobs-To-Be-Done Persona

Product Hive • Salt Lake City, USA

200
People

Jeff Whitlock

Co-Founder & CEO at Unbird

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Talk summary

Everyone has an opinion about personas. Some swear by them, while others question their value entirely. Come hear a new take on personas that borrows from Clayton Christensen's "jobs to be done" theory to make it clear why users are buying/using your product while also establishing the human empathy required to build great products.

About this talk

Type

Keynote

Date

On April 26th, 2018

Event

At Product Hive - (go to website)

Location

Salt Lake City, United States of America

Audience size

In front of 200 people