Leveraging Platform & Super Apps

Baseconf 2020 • Johor, Malaysia


Aldrich Huang

CEO at UXTesting Inc.

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Talk summary

Asia has given birth to a new breed of tech giants known as Super Apps. These are essentially a single portal that provides a wide range of virtual products and services with examples such as WeChat and Alipay in China. These apps bundle together features like online messaging, social media (similar to Facebook), marketplaces like eBay and other services like Uber, allowing users to utilise one app, one sign in and one user experience for all their needs. Due to its versatility, these super apps have become ingrained into our daily lives, and we need to learn how to leverage on these platforms in order to stand out from the crowd.

About this talk




On January 16th, 2020


Baseconf 2020 (go to website)


Kluang, Malaysia

Audience size

In front of 300 people