Advanced Google Ads

HKGCC Advanced Google Ads Workshop • Chamber Theatre, 22/F United Centre, Hongkong

100
People

Vishwas Thakkar

Founder & Head of Digital Strategy at Concinnity

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Talk summary

Many companies run search ads campaign as part of their online marketing, however they are not leveraging all capabilities of the Google Ads portal.

Whether you are a Business owner or Marketing manager or junior digital marketer currently running basic campaigns and wanting to take your skills to the next level, this workshop will teach you how to run advanced campaigns through Google Ads: Dynamic Ads, Google Shopping, Remarketing & RLSA, Smart Placements. Along with advanced concepts for Paid: ad schedules, Bid optimisations for locations & devices.

Takeaways:
- Campaign structure and organisation
- Ad extensions best practices
- Advance reporting
- Remarketing best practices
- Using Auction insights to reveal competitor activity
- Getting the most out of scripts
- Implementing Dynamic search ads (DSA)
- Using ads customisers effectively
- Crossmatch negatives and why are they important
- Learn all about conversions attributes
- Enhancing your Google AdWords campaigns with Google Analytics

About this talk

Type

Workshop

Date

On September 18th, 2019

Event

HKGCC Advanced Google Ads Workshop (go to website)

Location

Chamber Theatre, 22/F United Centre, Hongkong

Audience size

In front of 100 people