Winning in China: What Startups Need to Know to Reach Chinese Customers

Techsauce Global Summit 2019 • Bangkok, Thailand


Bob Zheng

Founder & CEO at People Squared

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Talk summary

China is the ultimate frontier for all businesses: with a population of over 1.3 billion, businesses that can succeed in China immediately gains a massive customer base. Still, the barrier to entry in China is no joke, from the language, stiff competition, to stringent regulations and laws, startups must face an uphill battle when looking to expand to China. In this session, Bob Zheng shares the strategy for startups planning on entering China and what it will take to capture the hearts of Chinese customers.

About this talk


Fireside chat


On June 19th, 2019


Techsauce Global Summit 2019 (go to website)


Bangkok, Thailand

Audience size

In front of 200 people