EDM Marketing 101

HKGCC's Get up to Speed with Digital Marketing • Hong Kong, Hong Kong


Vishwas Thakkar

Founder & Head of Digital Strategy at Concinnity

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Talk summary

Email is not only one of the oldest online technologies, and one of the most profitable – with good reason. It's one of the easiest mediums to test and optimize to ensure it becomes your highly versatile and effective marketing tool.

However, there is a downside to emails – that it can easily be rejected if people feel your emails are over-used and undervalued. This email marketing session will help you re-think how you're using email as a part of marketing strategy and focus on the most up-to-date tactics and techniques to ensure your emails improve your target audience's experience and produce better results.

In the session, below points were covered:
• Get the email marketing basics right & important KPIs to monitor
• Learn about customer experience and targeting in a mobile-centric world
• Acquire more opt-in emails with effective data gathering in compliance with the Spam Act
• Use data-driven techniques for improving open rates
• Improve results and customer engagement with marketing automation tools

About this talk




On March 4th, 2019


HKGCC's Get up to Speed with Digital Marketing (go to website)


Hong Kong, China

Audience size

In front of 40 people