Creating Media Content That Engages In The New Media World

Baseconf 2020 • Johor, Malaysia


Rashid Karim

Chief Executive Officer at Iskandar Malaysia Studios

Talk summary

Content creation is an important part in conventional marketing strategies, almost 90% of companies engage in content marketing on some level with some producing content that Internet users share. Find out the difference in content production between traditional & byte sized clips that need to engage with the audience and what trends to look out for in 2020. You will learn tips and tricks for creating & producing engaging content that will be on the up because a well-planned marketing strategy creates an opportunity to get your brand in front of a global audience, generating new leads for you and your company.

About this talk




On January 16th, 2020


Baseconf 2020 (go to website)


Kluang, Malaysia

Audience size

In front of 300 people