Creating Media Content That Engages In The New Media World

Baseconf 2020 • Johor, Malaysia


Rashid Karim

Chief Executive Officer at Iskandar Malaysia Studios

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Talk summary

Content creation is an important part in conventional marketing strategies, almost 90% of companies engage in content marketing on some level with some producing content that Internet users share. Find out the difference in content production between traditional & byte sized clips that need to engage with the audience and what trends to look out for in 2020. You will learn tips and tricks for creating & producing engaging content that will be on the up because a well-planned marketing strategy creates an opportunity to get your brand in front of a global audience, generating new leads for you and your company.

About this talk




On January 16th, 2020


Baseconf 2020 - (go to website)


Kluang, Malaysia

Audience size

In front of 300 people