Search Engine Optimization 101

HKGCC Digital Marketing Series 2020 • Chamber Theatre, 22/F United Centre, Hongkong

100
People

Vishwas Thakkar

Founder & Head of Digital Strategy at Concinnity

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Talk summary

This search engine optimization (SEO) seminar will show you how to make your website's ranking higher. We'll discuss using what tools to perform a keyword analysis, how and where to choose your best keywords for best results, and best ways to get incoming links to help increase your web visibility. Lastly, we will cover Local SEO for local search results.

Search Engines can provide great leads/prospects for your business, but why aren't you getting as much traffic as you'd like? Why are competitors' ranking higher compared to your website? What can you do to increase your website's visibility?

We will be covering:
• How to research best keyword terms that will drive qualified leads to your website
• Changes on your website that will increase your website's visibility
• Ways to improve your website's ranking
• Do's and Don'ts of search engine optimization

Participants can have free access on the following online platforms:
1. Concinnity (https://tools.concinnitylimited.com/)
- 3 months access to Concinnity's SEO tool (Current free trial on the page will end in Feb 2020.)
** Value for the SEO Tool can be found in here.

2. MavSocial (https://mavsocial.com/)
- 3 months of access for the tool MavSocial for 'Advanced' or 'Business' options.
** Value of Advance and Business package can be found in here.

3. Odoo (https://www.odoo.com/)
- 12 months of access for the tool Odoo for 'CRM' and 'EDM' sections.
** Value of the Tools can be found in here.

About this talk

Type

Workshop

Date

On February 28th, 2020

Event

HKGCC Digital Marketing Series 2020 (go to website)

Location

Chamber Theatre, 22/F United Centre, Hongkong

Audience size

In front of 100 people