Electrification: Changing the Future of Cities

Techsauce Global Summit 2019 • Bangkok, Thailand


Peter Galli

Vice President of Communications at Nissan Motor Thailand

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Talk summary

Already today, when we talk about the future of mobility, we often talk about the future of cities, because the future of this region is cities. Some 2.1 billion people are already living in cities in the Asia Pacific - half of the region’s population - and by 2050, two out of three people will live in cities. This makes sense as urbanization is a sign of a vibrant and growing economy. However, urbanization comes with its challenges such as congestion, with people in cities in ASEAN spending significant time in their car in traffic which, in turn, leads to increased air pollution and noise pollution. But electrified mobility can help tackle some of the issues and improve the quality of life of people. Nissan is well-positioned to take a leading role in driving the future of mobility in this region as we have a history of challenging convention with iconic cars and breakthrough technologies like adaptive cruise-control, around-view monitor, and the safety shield - just a few examples of how we make our customers’ lives better. Electrification is a key element of Nissan’s midterm plan M.O.V.E to 2022 and our strategy to drive adoption of electric mobility is based on three pillars: i. making electric vehicles available to as many people as possible ii. creating awareness of the benefits of electric vehicles and iii. building the right ecosystem with partners to make EVs accessible. Advancing electrification in this region requires more than introducing exciting technologies and vehicles. It requires education, and Nissan-commissioned research by Frost & Sullivan shows that already 37% of the consumers in South East Asia who intend to buy a car are open to EVs as the next purchase, especially the younger generation who see the benefits of EVs.

About this talk




On June 19th, 2019


Techsauce Global Summit 2019 (go to website)


Bangkok, Thailand

Audience size

In front of 200 people