Slaying Giants: What Enterprises Can Learn From Startups about Product Decision Making

Front 2019 • Salt Lake City, USA


Jeff Whitlock

Co-Founder & CEO at Unbird

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Talk summary

Every company has a different process for making product decisions. What to build? What not to build? In what order? How to build it? How does it work?

Startups have less money, talent, and expertise than established companies, but they sometimes win. How? Two reasons: speed and flexibility. And decision making is a critical ingredient in a startup’s speed and flexibility.

This presentation will explore key lessons of product decision making at startups and provide ideas for how you can implement these lessons at established companies.

About this talk




On June 7th, 2019


Front 2019 (go to website)


Salt Lake City, United States of America

Audience size

In front of 200 people