Learning to laugh – using humour to cut through and strengthen engagement

Digital Employee Experience 2019 • Sydney, Australia


Monique Zytnik

A/g Assistant Director at Australian Taxation Office

Talk summary

Following a big bang launch of the Australian Taxation Office’s plan for the future, the challenge was to engage with 20,000 staff across 20 Australia-wide sites to help them understand, contribute and take responsibility for the cultural change needed to achieve the 2024 aspirations.

Let Monique show you how they used humour and cheeky cartoons in digital communications to cut through the noise and have those awkward conversations about taking ownership and doing the basics brilliantly. This campaign was pivotal in helping the ATO create an employee experience translating the energy and direction of 2024 into action, inspiring people to embrace the journey. The success also helped launch a new project based on the television series You Can’t Ask That, allowing staff to see executives in a different light.

About this talk




On September 18th, 2019


Digital Employee Experience 2019 (go to website)


Sydney, Australia

Audience size

In front of 50 people