HKGCC Get up ...
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
Upon completion of the programme, students should be able to:
1. apply the growth hacker mindset in marketing;
2. develop a map for organization’s digital presence;
3. devise a data strategy for digital interactions; and
4. apply the digital marketing tools in attracting and retaining customers.
On April 16th, 2020
HKU Space Programme (go to website)
HKU SPACE Learning Centre, Hong Kong
In front of 100 people