Who Killed Creativity?... And how can we get it back? (Saving Creativity in the Age of Innovation)

Techsauce Culture Summit 2019 • Bangkok, Thailand


Andrew Grant

Facilitator / Author / Speaker - TIRIAN

Talk summary

Identifying the potential blocks and essential strategies for developing creative thinking
We need to be creative to be innovative. But the relentless push to innovate faster may be undermining the whole creative process. In our rush for end results, we could ironically be killing the very thing that will lead us to innovation: creativity. Recent research has revealed that creative thinking will be the most important leadership attribute in the next 10 years. Yet it has been identified that even though IQ has been on the rise, creative thinking (CQ) has been rapidly declining since the 1990s. CQ has also been found to drop over an individual’s lifespan. We are now at a point where all the design thinking strategies and innovation labs in the world won’t help a team if there are significant psychological or environmental and cultural blocks to the creative probes. This session takes the participants on a journey from the classroom to the boardroom to understand the impact of the current creativity crisis. The session covers the implications for the workplace and reveals how it is possible to develop a creative and innovative culture.

Key takeaways include:
Understand from a neuroscience perspective the psychological blocks to creativity and how they manifest in the workplace
Identify the importance of developing creative thinking in order to innovate better
Know the key creativity factors that need to be developed to support innovation

About this talk




On November 25th, 2019


Techsauce Culture Summit 2019 (go to website)


Bangkok, Thailand

Audience size

In front of 400 people