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The Secrets of Channel Success

Global Sales & Marketing Kick-Off for a Major Software Vendor • New York, United States of America

70
People

Moheb Moses

Co-Founder and Director at Channel Dynamics

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Talk summary

A workshop for a the global Sales Engineering team of a major software vendor, to help them engage more effectively with partners and customers, in order to better present and demonstrate their technology and help close more sales opportunities.
We focused on understanding the key motivators of partners and MSPs, learning to ask better questions to uncover business requirements, and tailoring demos to clients in order to be perceived as trusted advisors.

About this talk

Type

Workshop

Date

On January 7th, 2020

Event

Global Sales & Marketing Kick-Off for a Major Software Vendor

Location

New York, United States of America

Audience size

In front of 70 people