Social Media Advertising & Mobile Marketing

HKGCC Digital Marketing Series 2020 • Chamber Theatre, 22/F United Centre, Hongkong

100
People

Vishwas Thakkar

Founder & Head of Digital Strategy at Concinnity

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Talk summary

It doesn't matter if you run a small local shop or a big national company; social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it's no passing trend. With Facebook leading the pack, it's really important to learn how to market on that platform.

Mobile device adoption rates are increasing at an incredible rate, surpassing 80% since 2016. Even more important, the average smartphone conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone.

Did you know that 91% of people keep their mobile phone at an arm's length 24x7? Accordingly, mobile marketing is not something you want to miss.

Takeaways:
• Basics of social media advertising
• Using Facebook ads platform
• How to get the best results for social media ads
• What is mobile marketing?
• Creating mobile experiences
• How to create an effective mobile strategy
• Tips & tricks for mobile marketing in 2020

About this talk

Type

Workshop

Date

On March 6th, 2020

Event

HKGCC Digital Marketing Series 2020 (go to website)

Location

Chamber Theatre, 22/F United Centre, Hongkong

Audience size

In front of 100 people