Design for Startup Survivability

Startup Week Bangkok 2019 • Bangkok, Thailand

100
People

Marijn Beije

Co-Founder at Lines Designworks Co., Ltd.

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Talk summary

80 percent of all startups fail in the first 18 months, with 42% of those citing there is ’no market need’ for their product. Technology has reached a point where it’s unlikely to be the limiting factor that will differentiate your product from your competitors. Today, the deciding factor is user engagement.
This is where the importance of design becomes a very tangible factor. Users are perpetually growing savvier and less patient, expecting more of the solutions in their lives. Design is your ultimate and non-negotiable tool to differentiate your app, product, or company and be able to succeed.

About this talk

Type

Keynote

Date

On July 30th, 2019

Event

Startup Week Bangkok 2019 (go to website)

Location

Bangkok, Thailand

Audience size

In front of 100 people