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As traditional marketing channels are being disrupted by the global COVID-19 pandemic, marketing functions are utilizing electronic direct mail (eDM), as well as seeking new ways to attract leads and engage with consumers using digital technology. However, with various data privacy requirements around the world and significant fines for non-compliance, how can digital marketers navigate this minefield?
With a focus on legal requirements in Australia, across the Asia-Pacific region, and the EU, this webinar will walk through the practical steps for developing internationally compliant eDM marketing campaigns, including a side-by-side comparison of key requirements in a number of jurisdictions.
On June 5th, 2020
OneTrust DataGuidance (go to website)
In front of 220 people