Creative Director & Strategist at Innowell Pty Ltd
Member of Onstage Early Adopters
I help organisations with strategy and design solutions. I am passionate about bringing new ideas into the world.
I possess expert knowledge in UX , UI, IA and brand design, as well as Design Thinking and startup methodologies. I apply strong creative, strategic and digital skills to guide clients to successful project outcomes. I have deep experience in the advertising, corporate, enterprise, start-up and government arenas. I have been recognised in advertising, web design and startups awards. I have also successfully completed 2 start up incubators including The Founder Institute.
In 2010 I co-founded Britebill , which was acquired by Amdocs in 2016. I am also the founder of Cheer Me, a social network for taking challenges.
My core competencies include strategy, design thinking, design leadership, digital design, ideation, illustration, prototyping, startup methodologies, growth hacking, brand naming, and design.
I am currently the Creative Director with Innowell, a joint venture between PwC and the University of Sydney, which we recently won $33m in funding from the Australian Federal Government. Innowell offer solutions to mental health care that are holistic, customisable and validated through research and development by world leading mental health experts.