Consumer Psychologist | Mktg. Academic University of Melbourne
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Dr Brent Coker is a researcher and lecturer of Marketing at the University of Melbourne. He has a PhD in electronic commerce (“Predicting Internet Purchase Intention”), and has been teaching Digital Marketing to Undergrads, Post grads, and Executives since 2009.
He has spent the past decade studying Viral Marketing, and is author of the WH Smith Heathrow chart topping book “Going Viral”, which is the culmination of a seven year study on psychology of building a strong brand and customer engagement.
Brent was awarded “best entrepreneurial educator of the year” by the business and higher education round table in 2012, and from 2012-2013 wrote a monthly column for Business Solutions magazine. His more scholarly research has been published in the Journal of Experimental Social Psychology, Journal of Retailing, Journal of Economic Psychology, to name a few.
Brent is content producer and presenter of the Masterclass series “Virology” – an insightful series that explains the science behind word-of-mouth and the psychology of consumer engagement (https://brentcoker.com/virology/).
He lives with his four daughters in Melbourne, Australia, where he rides his bicycle for fitness, and his motorcycle for fun.