Karen Lee Mo...
Founder and ...
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Analytics, CRM, Marketing Automation and Digital operational senior leader (MBA). 12 years in marketing, 11 years developing and executing digital marketing strategies in 7 companies. 500+ data-driven digital campaigns using personas, customer journey maps and segmentation strategies. Experienced leader providing strategic direction to teams over 15 staff across integrative business units. I’ve championed, mentored and coached over 70 staff in adapting to digital environments.
★ Leadership | Managed budgets to $2m and led cross-functional, multidisciplinary teams to 70 people, direct management of teams to 8. Key contributor to steering committees and program governance
★ Transformation | 7 years leading enterprise-level change to introduce and improve digital and data technology and processes, collaborating up to executive level
STRATEGY & LEADERSHIP
► 8 years developing and executing CRM and digital marketing strategies in 7 companies
► 7 years of marketing program leadership – acquisition, retention and loyalty
► Created digital technology implementation and marketing automation programs to $2m
CRM & MARKETING AUTOMATION MANAGER
► Industry-leading expert in CRM, automation and data-driven analytics
► Defines and leads enterprise CRM integration, data strategy, technical and process implementations
► History of success in creating journey maps increasing conversion rates up to 75%
DIGITAL MARKETING MANAGER
► 5 years of success increasing web traffic, digital engagement and lead generation
► Reporting, data and analytics expert (11 years): Google Analytics (6 years), Adobe Analytics, SAS, Teradata and Business Warehouse
► 9 years: acquisition, retention, loyalty, and promotional campaigns
► 6 years: web and digital marketing content strategy and implementation
Tools: Adobe Campaign, ClickDimensions, Marketo, Nielsen, Roy Morgan, AWS, Google Analytics & Adwords, Hubspot, Microsoft Dynamics, Oracle, SugarCRM, SAP, Marketo, Salesforce, AGILE & SCRUM