Member of Baseconf 2020
Sabrina heads up the Voice of Customer unit within Etiqa Digital Solutions. Her main responsibility is to manage and execute customer-centricity tools & platforms in Etiqa. This involves constant engagement with customers to understand their needs and pain points that would input to better product & service development. Prior to Etiqa, Sabrina worked in Maybank taking care of the innovation culture within the organisation. She also worked with the Land Public Transport Commission of Malaysia and Accenture in the areas of project management, change management, operational improvement, as well as strategy development. She started her career as a Research Assistant in the Institute for Medical Research, Malaysia. Sabrina has a Science Degree in Genetics from University of Melbourne.
15 January, 2020 • 300 people in the audience
The design sprint has become a trusted format for problem-solving for many large companies, but there’s still much concern amongst some enterprise organisations that its not appropriate f...