CEO WALT Ins...
Head of Digital Marketing - I Create High Performing Digital Marketing Strategies for Global Brands
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Driving business growth is what drives me in my career, there is nothing more rewarding than creating a cracking strategy that is sure to get cut through and customer engagement and making it happen.
My expertise lies in successfully conceptualising and implementing innovative marketing strategies including all media channels to drive market impact and expansion.
From getting the team involved and as excited as I am to work on an innovative campaign and see the outcome. Pulling together the key elements to ensure success, be it Social Media, Content Creation, Influencer Marketing, Media Buying, PR Communications, Partnerships, Community, Customer Service, Data Science, Ad Tech & Mar Tech.
Samsung - Head of Social Media
Creation of digital marketing strategy that took Samsung Australia to the highest sales performance in 5 years and social media the highest performing marketing channel.
Capcom - Head of Digital Marketing
Creation of a three-year marketing strategy and implementation to the highest sales in company history across the pan western region.
Starcom - Digital Lead
Creation of partnership lead digital marketing media strategy across all channels that led to a significant cost reduction in media spend and continues saving through data attribution models.